Digital Marketing Manager

Responsibilities:

• Manage content across all social media channels, including LinkedIn, Facebook, Twitter, and YouTube. Maintain social media calendar.
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Prepare accurate reports on our digital marketing programs and overall performance.
• Develop campaign creatives incorporating basic design. Short video editing skills a great addition.
• Coordinate with diverse business lines, supporting their business and product plans with social media and digital marketing campaigns.
• Expertise in HubSpot or similar CRM systems. Able to direct ongoing e-Direct Marketing programs.
• Identify the latest trends and technologies affecting our industry.
• Able to develop and manage communities on WeChat and Telegram.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative audience engagement strategies.
• Enhance audience engagement by targeting specific B2B audiences
• Oversee and manage website and ongoing content updates.
• Identify and engage high impact KOLs (Key Opinion Leaders) on social media platforms.

Requirements:

• Bachelor’s degree in Marketing or relevant field.
• A minimum of 5 years’ experience in a digital marketing or advertising position.
• Preference for candidates with experience in the financial services industry.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.
• Native Mandarin speaker with fluency in English and Cantonese required.