Digital Marketing Manager

 

Responsibilities:

  • Manage content across all social media channels, including LinkedIn, Facebook, Twitter, and YouTube. Maintain social media calendar.
  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Develop and monitor campaign budgets.
  • Prepare accurate reports on our digital marketing programs and overall performance.
  • Develop campaign creatives incorporating basic design. Short video editing skills a great addition.
  • Coordinate with diverse business lines, supporting their business and product plans with social media and digital marketing campaigns.
  • Expertise in HubSpot or similar CRM systems. Able to direct ongoing e-Direct Marketing programs.
  • Identify the latest trends and technologies affecting our industry.
  • Able to develop and manage communities on WeChat and Telegram.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work with your team to brainstorm new and innovative audience engagement strategies.
  • Enhance audience engagement by targeting specific B2B audiences
  • Oversee and manage website and ongoing content updates.
  • Identify and engage high impact KOLs (Key Opinion Leaders) on social media platforms.

 

Requirements:

  • Bachelor’s degree in Marketing or relevant field.
  • A minimum of 5 years’ experience in a digital marketing or advertising position.
  • Preference for candidates with experience in the financial services industry.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Native Mandarin speaker with fluency in English and Cantonese required.

Please fill all details below and submit your resume